Privacy Policy

The Preston Luxury Living respects your privacy and is committed to protecting the personal information of visitors to our website, theprestonluxuryliving.com.

This Privacy Policy explains what information we may collect, how we use it, how it may be shared with service providers, and the choices available to you regarding your information.

Information We Collect

Information You Provide to Us

We may collect information that you voluntarily provide when you:

Request information
Schedule a tour
Contact us through a website form
Send us an email
Communicate with us by phone
Submit an application or other request through a third-party service accessible from our website

This information may include:

Name
Email address
Telephone number, when provided
Information included in your message or inquiry
Tour or information-request preferences
Other information you choose to provide

Please do not submit sensitive personal, financial, medical, or confidential information through general website contact forms.

Rental and Residency Applications

Our website may provide access to an online application or application platform operated by a third-party service provider, such as AppFolio.

Information submitted through an application may include additional personal information required to process or evaluate an application. Information submitted through a third-party platform may be collected and processed according to that provider’s privacy practices in addition to our own practices.

The Preston may receive information from the application platform as reasonably necessary to review applications, communicate with applicants, administer residency, and comply with applicable legal requirements.

Information Collected Automatically

When you visit our website, certain information may be collected automatically by us or by technology providers that assist us with website operation, analytics, security, advertising, and marketing.

Depending on the technologies in use, this information may include:

Internet Protocol address
Browser type
Device type
Operating system
Referring website or source
Pages viewed
Links or buttons clicked
Date and time of visits
Approximate geographic location derived from an IP address
Cookie or similar technology identifiers
Website interactions and browsing activity
Other technical information necessary to operate, secure, analyze, and market the website

We may use cookies, pixels, tags, scripts, and similar technologies to collect this information.

Website to Mailbox and Direct Mail Retargeting

The Preston may use a direct-mail marketing service commonly known as Website to Mailbox, provided by PostcardMania or its technology providers.

This technology uses a tracking tag placed on our website to help identify eligible website visitors and determine whether a physical mailing address can be associated with a website visit.

Information used in this process may include:

IP address
Website visit and interaction information
Device or network-related information
Approximate location information
Other location-related information used by the matching service

PostcardMania has informed us that its system uses the IP address associated with a visitor’s device as part of its address-matching process. PostcardMania also publicly describes its proprietary matching technology as using IP location information together with other location-related observations or datasets.

The Preston does not control the proprietary methodology used by PostcardMania to perform these matches.

How Address Matching Works

A website visitor’s information may be processed through PostcardMania’s proprietary matching technology to determine whether the visit can be associated with a physical mailing address.

When a match is identified and the visitor meets the criteria established for a campaign, a direct-mail piece may automatically be sent to the matched address.

A visitor does not have to complete a website form for this process to occur.

According to PostcardMania, The Preston is not provided with the name of an anonymous website visitor through this matching process. Direct-mail pieces generated through Website to Mailbox may instead be addressed to Current Resident or a similar designation at the matched physical address.

How Website to Mailbox Data Is Used

Information associated with Website to Mailbox may be used to:

Determine whether a website visitor qualifies for a direct-mail campaign
Match website activity with a physical mailing address
Trigger delivery of a postcard or other direct-mail communication
Apply geographic or other campaign eligibility requirements
Prevent or limit repeat mailings
Measure campaign performance
Determine whether recipients subsequently return to the website
Provide campaign reporting and analytics

PostcardMania has advised us that information used in this process is transmitted through its systems using encryption and is processed automatically rather than manually reviewed for the purpose of matching individual website sessions with specific people.

PostcardMania has also advised us that it does not sell, license, combine, or use data collected for The Preston’s Website to Mailbox campaign for other customers or unrelated purposes.

Cookies and Tracking Technologies

Our website and our service providers may use cookies, tags, pixels, scripts, and similar technologies.

These technologies may be used for:

Website functionality
Security
Analytics
Measuring website performance
Understanding visitor behavior
Advertising and marketing
Direct-mail retargeting
Measuring campaign effectiveness

Where a cookie or tracking preference tool is provided on the website, you may use that tool to manage available preferences.

You may also configure your browser to block or delete certain cookies. Blocking some technologies may affect the operation or functionality of portions of the website.

How We Use Information

We may use information collected through the website to:

Respond to questions and requests
Schedule tours
Provide information about The Preston
Process or assist with applications
Communicate with prospective residents and families
Provide requested services
Operate and improve the website
Understand how visitors use the website
Protect the security and integrity of our systems
Conduct analytics
Measure advertising and marketing effectiveness
Deliver relevant advertising or direct-mail communications
Comply with legal obligations
Protect our rights, property, residents, employees, and visitors

How We Share Information

We may disclose information to service providers that perform services on our behalf, including providers involved with:

Website hosting and maintenance
Website analytics
Marketing and advertising
Direct-mail marketing
Address matching
Customer relationship management
Email communication
Application processing
Property management
Website security
Information technology

These service providers may access information only as necessary to perform the services for which they have been engaged, subject to their contractual obligations and applicable law.

We may also disclose information when reasonably necessary to comply with a law, legal process, court order, governmental request, or to protect the rights, safety, and property of The Preston or others.

We do not knowingly sell personal information for monetary consideration.

Certain uses of advertising, analytics, or tracking technologies may be considered a sale, sharing, or targeted advertising under some state privacy laws even when no money is exchanged. Where required by applicable law, we will provide appropriate rights or choices regarding these practices.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal and contractual obligations, resolve disputes, and maintain appropriate business records.

Different categories of information may be retained for different periods.

PostcardMania’s Website to Mailbox materials provided to us do not specify a formal retention period for information processed through that service. Information maintained by third-party service providers may therefore be subject to their respective retention practices and contractual obligations.

Your Privacy Choices

Depending on your location and applicable law, you may have rights regarding your personal information, including the ability to request:

Access to certain personal information
Correction of inaccurate personal information
Deletion of certain personal information
Information about how your personal information is used
Information about categories of third parties to whom information is disclosed
Opt-out of certain marketing communications
Opt-out of certain tracking, targeted advertising, sale, or sharing practices when required by law

You may also contact us if you do not wish to receive future direct-mail marketing communications from The Preston.

PostcardMania also maintains a process through which individuals may request removal from its mailing lists.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

Email and Marketing Communications

If you receive promotional email communications from us, you may unsubscribe using the instructions contained in the communication or by contacting us directly.

Transactional, application-related, residency-related, or other non-marketing communications may continue when necessary.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no internet transmission, website, electronic communication, or information-storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.

Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites and services, including application, mapping, video, social-media, analytics, and other platforms.

Those third parties operate independently from The Preston and may maintain their own privacy policies and terms.

We encourage you to review the privacy practices of any third-party website or service before providing personal information.

Children’s Privacy

This website is intended to provide information about The Preston Luxury Living and is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 through this website. If we learn that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements.

The current version posted on this website will govern our privacy practices.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:

The Preston Luxury Living
3810 S. Weller Ave.
Springfield, MO 65804

Phone: 417-501-0400
Email: info@theprestonseniorliving.com
Website: theprestonluxuryliving.com